Generate over 1,000 quality local jobs through new construction projects, retail spaces, hospitality businesses, and long-term site operations—bringing lasting economic growth to our community.
Partner with local colleges, trade schools, and training programs to prepare San Diegans for careers in construction, culinary arts, and retail management—ensuring local residents benefit first.
Require all participating businesses to meet or exceed San Diego’s living wage ordinance—so the jobs we create truly support families and strengthen neighborhoods.
Establish a small business incubator near the transit center to nurture local startups, with a focus on minority-owned and women-owned enterprises—turning economic growth into opportunity for all.
Design this initiative to align with San Diego’s Climate Equity Index and Promise Zone objectives, ensuring growth is sustainable and inclusive.
Leverage Opportunity Zone incentives, Proposition 1 funding, and the San Diego Foundation’s $400 million Housing Impact Fund to bring this vision to life without overburdening taxpayers.
Together we the people achieve more than any single
person could ever do alone.
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