Proposal:

Generate over 1,000 quality local jobs through new construction projects, retail spaces, hospitality businesses, and long-term site operations—bringing lasting economic growth to our community.

Workforce Development:

Partner with local colleges, trade schools, and training programs to prepare San Diegans for careers in construction, culinary arts, and retail management—ensuring local residents benefit first.

Living Wage Commitment:

Require all participating businesses to meet or exceed San Diego’s living wage ordinance—so the jobs we create truly support families and strengthen neighborhoods.

Supporting Local Entrepreneurs:

Establish a small business incubator near the transit center to nurture local startups, with a focus on minority-owned and women-owned enterprises—turning economic growth into opportunity for all.

Alignment with City Goals:

Design this initiative to align with San Diego’s Climate Equity Index and Promise Zone objectives, ensuring growth is sustainable and inclusive.

Funding Strategy:

Leverage Opportunity Zone incentives, Proposition 1 funding, and the San Diego Foundation’s $400 million Housing Impact Fund to bring this vision to life without overburdening taxpayers.